Curiosity, envy or addiction? Every generation has its addictions. The invention of radio, television, the long playing record, the walkman, Pac Man, all had their day and their fans. But is there something different, something more addictive about our modern technology?
These are some of the questions asked by Adam Alter, an Associate Professor of Marketing at New York University’s Stern School of Business, in his book Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked.
My conversation with Adam Alter: