Saturday, May 2, 2009

How we decide

“Cash or credit? Plastic or Paper? Punt or go for first down? Deal or no deal? Life is filled with puzzling choices. The complexity of modern life adds an almost dizzying array of choices. Reporting from the frontiers of neuroscience and armed with riveting case studies of how pilots, quarterbacks, and others act under fire, Jonah Lehrer presents a dazzlingly authoritative and accessible account of how we make decisions, what’s happening in our heads as we do so, and how we might all become better ‘deciders.’

Lehrer is the author of the blog The Frontal Cortex. He writes for Wired and Seed maganiznes. His latest book is How We Decide

My Conversation with Jonah Lehrer: