It is the behemoth of the digital age. It has steamrolled over traditional media companies and yet it's run by engineers who strive to be at the cutting of technology. It is a distributor as well as a creator of content. The company is Google and we get our first look inside what really makes it tick in Ken Auletta's new book Googled: The End of the World As We Know It Auletta is one of the most astute media journalists, a long time columnist for The New Yorker, he now turns his attention to nothing less than the future of media.My conversation with Ken Auletta:
