"To discover to the world something which deeply concerns it, and of which it was previously ignorant; to prove to it that it had been mistaken on some vital point of temporal or spiritual interest, is as important a service as a human being can render to his fellow creatures..."
John Stuart Mill, "On Liberty"
What happens in our brain when we try to make decisions? Why is decision making effortless for some and others struggle just to decide what to eat for breakfast? In his book How We Decide, the brilliant writer and blogger Jonah Lehrer explains that our best decisions don't involve a choice between reason and emotion, but are in fact the perfect blend of both.
