Enormous benefits are gained when when social ventures are teamed with business principles. The results are efforts like the Grameen Bank and its founder Muhammad Yunus, winner of the Nobel Peace Prize in 2006. The use of entrepreneurial principles to organize, create and manage social change is transforming the world. David Bornstein, author of the internationally acclaimed book How to Change the World, explains in his new book Social Entrepreneurship: What Everyone Needs to Know, who social entrepreneurs are, how they organize and succeed and what challenges they face in the world today.
My conversation with David Bornstein: