This is the work of Peter Meyers detailed in his work and in his book As We Speak: How to Make Your Point and Have It Stick.
My conversation with Peter Meyers:
"To discover to the world something which deeply concerns it, and of which it was previously ignorant; to prove to it that it had been mistaken on some vital point of temporal or spiritual interest, is as important a service as a human being can render to his fellow creatures..." John Stuart Mill, "On Liberty"