"To discover to the world something which deeply concerns it, and of which it was previously ignorant; to prove to it that it had been mistaken on some vital point of temporal or spiritual interest, is as important a service as a human being can render to his fellow creatures..."
John Stuart Mill, "On Liberty"
This week marks the official start of candy season. The bags of Halloween candy, followed by chocolate turkeys, chocolate gifts, the Chanukah chocolate, endless Christmas candy, all portend to a season of secret consumption by adults, a watchful eyes on kids and endless candy guilt. Plus the requisites articles about how sugar is more addictive than cocaine and seemingly every disease studied by the CDC, amplified by sugar.
In fact, the story of candy is a story of American industrialization, sensuality, the beginnings of artificial food, the seduction and independence of children, as they first use candy to control their own pleasure. It’s a story told by Rutgers University professor Samira Kawash in Candy: A Century of Panic and Pleasure.