Tuesday, April 22, 2014

Selling Disruptive Products to Mainstream Customers

There once was a time when technology was sold just to business to help create new and “softer” consumer products. Today, we know there is a mass market for technology itself and it’s often sold directly to consumers.

Given that new, particularly disruptive, technology usually begins with a blank page, an audience of zero for technological products that did not exist, how has the market for these products changed and what’s the nexus with our habits and adoption of the technology itself?

Geoffrey Moore’s book Crossing the Chasm, has long been the bible for entrepreneurs bringing products to larger and larger markets...but what’s different today.?

Moore is just out with a new and updated volume, Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers.

My conversation with Geoffrey Moore:

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