Before the efforts of four mismatched anti establishment characters in the 1960’s, women had, since the days of ancient Egypt, sought to control their biological destiny.
And while today, we look at The Pill and birth control as the norm, the efforts to develop and market it were anything but normal. In a time now when we think that an App on our phone can change the world, it’s worth looking back at something that truly did. That's what Jonathan Eig has done in The Birth of the Pill: How Four Crusaders Reinvented Sex and Launched a Revolution
My conversation with Jonathan Eig: