Sure Ailes understood television and politics. But at core what he did was to take the world of talk radio, combined it with a bit of “blondification” and transferred it to television. When Fox new went on the air in 1996, Limbaugh had already been on the air for almost ten years.
Ailes simply exploited the rise and power of conservative talk radio. The Economist said many months ago that, “to understand the Republican politics, get in a car, turn on the radio and drive.”
Talk radio, is far more than the viewers that watch even the top rated Fox News shows each night. It's the lens through which millions and millions of its hard core listeners view the world.
No one understands this better than the go-to-guy for talk radio, the founder, editor and publisher of Talkers and Talkers.com, Michael Harrison.
Back in July of 2017, upon the death of Ailes, Harrison and I spoke about this mythology.
My conversation with Michael Harrison: