Has Cause Marketing Gone Too Far

We live a world in which we want everything to be easy. We want instant gratification, sound bite politics, fast food and instant cures for all problems. We also want our philanthropy to be easy and painless. If we can go shopping or just wear a bracelet and do good, what could be better? The problem is, like most things instant, it’s not that simple or that good. Or maybe it is, if we only think of ourselves as consumers rather than engaged and caring human beings. This is the jumping off point for Mara Einstein in Compassion, Inc.: How Corporate America Blurs the Line between What We Buy, Who We Are, and Those We Help

My conversation with Mara Einstein:

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The science of compassion

The outpouring of aid and support for Haiti has been overwhelming.  It should make us wonder if we are somehow hardwired to be compassionate, empathic and altruistic. Over the past year, amidst the financial crisis, the ideas of Ayn Rand and the supposed virtues of selfishness have gained new converts.  Yet more and more science tells us that compassion, far from being weak, is the very quality that has enabled the successful evolution of our species and will ultimately determine our fate.

The Greater Good Science Center, led by renown psychologist Dacher Keltner and based at UC Berkley, has been in the vanguard of this movement. The Center has, for the first time, published its writings in a new book entitled The Compassionate Instinct: The Science of Human Goodness.

My conversation with Dacher Keltner:

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