Wednesday, April 25, 2012

Has Cause Marketing Gone Too Far

We live a world in which we want everything to be easy. We want instant gratification, sound bite politics, fast food and instant cures for all problems. We also want our philanthropy to be easy and painless. If we can go shopping or just wear a bracelet and do good, what could be better? The problem is, like most things instant, it’s not that simple or that good. Or maybe it is, if we only think of ourselves as consumers rather than engaged and caring human beings. This is the jumping off point for Mara Einstein in Compassion, Inc.: How Corporate America Blurs the Line between What We Buy, Who We Are, and Those We Help

My conversation with Mara Einstein:
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