The future of Newspapers

We've all heard the horror stories about the state of the dead tree newspaper business.  Even the New York Times is vulnerable.  A must read from Michael Hirschorn in the Atlantic.

The thinking goes that the existing brands—The New York Times, The Washington Post, The Wall Street Journal—will be the ones making that transition, challenged but still dominant as sources of original reporting.  But what if the old media dies much more quickly? What if a hurricane comes along and obliterates the dunes entirely? Specifically, what if TheNew York Times goes out of business—like, this May?