Why is it so hard to loose weight, to quit smoking, to go the gym regularly? Much of the answer lies in the power of habits. The same forces that allow us to back out our driveway without conscious thought and to brush our teeth each day without using mental energy, also often stands in the way of our progress. This is The Power of Habit. Charles Duhigg, investigative reporter for The New York Times explains "why we do what we do in life in business".My conversation with Charles Duhigg:
