Media companies today have become giant, often nameless and faceless corporate enterprises. When we watch TV, we don’t seek out a show just because it’s on Fox or NBC. We don't go to a movie because it was financed or distributed by Universal or Paramount. One of the rare exceptions to all of this is ESPN. It has become not only the dominant player in sports journalism, but one of the most singularly powerful brands in the media landscape. Its on air personalities have become almost as well know at the people they cover. It has grown so large and powerful, like the business it covers, that the barriers to entry for any competitors are almost insurmountable. How did this happen? What were the moments, who were the players that created this media, social, cultural and journalistic phenomenon? In his oral history Those Guys Have All the Fun: Inside the World of ESPN
, James Andrew Miller takes us inside the history of this culture bending company.My conversation with James Miller:
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